Spoiler alert:
it worked. Insanely well.
Within minutes, my seriously dry, cracked, crusty lips felt soft, hydrated, and comfortable.
And it lasted.
Not for 5 minutes.
Not until I drank water.
Not until I went outside.
For hours.
For the first time, I went through an entire Minnesota winter without cracked, flaky, bleeding lips.
No constant reapplying.
No frustration.
Just comfortable, hydrated lips.
So of course, I shared it with family and friends.
And then something wild happened.
IT WORKED TOO WELL.
People started using the balm for everything.
Dry patches.
Razor burn.
Chafing.
Cracked heels.
Sunburn.
Retinol irritation.
Alligator skin on the legs.
Irritated skin under the nose.
Other embarrassing body issues I can’t even mention.
Because it wasn’t just a lip balm.
It was supporting the root issue: a damaged skin barrier.